ABOUT ITBA

Welcome to ITBA Threads and Adventure — where care, quality, comfort, humanity, and togetherness come to life in every product we create and offer.

Founded by Asima Rasool, a food technology engineer with experience at global giants like Nestle and ADP, ITBA began as more than just a business. It was born from a personal journey — the journey of motherhood. Asima realized firsthand how challenging it is to find products that not only offer exceptional quality but are also affordable, accessible, and thoughtfully designed for families of all kinds.

“At ITBA, we believe that quality should never be a luxury, and comfort should never be compromised,” Asima often says. Her vision is simple yet profound to create a brand that cares for the human inside each of us, nurturing life’s adventures with products that bring joy, convenience, and trust.

WHY ITBA

We understand the modern world’s pace — fast, dynamic, and sometimes overwhelming. Whether you’re a tech enthusiast seamlessly navigating digital spaces or someone who prefers simplicity and authenticity, ITBA speaks your language.


Our diverse range of apparel for women, men, and kids, alongside thrilling adventure toys like dirt bikes, bicycles, and hoverboards, reflect our commitment to inclusivity and adventure for all.


We have hundreds of happy customers who trust ITBA for our transparent pricing, uncompromising quality, and warm customer service. Every item at ITBA is carefully curated, sourced, and selected with the belief that “True comfort means feeling cared for — in what you wear and the adventures you pursue.”

OUR COMMITMENT TO YOU

At ITBA, we don’t just sell products; we build relationships. Our brand stands for more than fabrics, engines, or wheels — it stands for humanity in every thread, every ride, and every adventure.

  1. “Quality is the thread that binds us all.”
  2. “Care is not just a word, but the heart woven into our mission.”
  3. “Together, we are more than consumers; we are a community of explorers.”

Join us in embracing your full potential with ITBA — where we proudly help you Optimize The Human Inside You.

Follow our journey and share your story with us using our hashtag #OTHIY.

Thank you for joining us on this journey of discovery, comfort, and unstoppable adventure. Together, we optimize the human inside you.